Specific & relatable storytelling builds an engaged customer base for your brand.

— It’s timeless and cuts through the pressure of social media platforms & algorithms.

As a copywriter, editor, & content strategist, I have worked with inclusive, culturally-forward D2C businesses, such as Kulfi Beauty, Kola Goodies, PODI life, and Saeyri.

I ask: What is the emotional through-line of the stories we’re telling?

I create all types of storytelling: editorial platforms + brand blogs, email marketing + newsletters, ‘About’ pages + branding, founder stories, TikTok + Reel scripts, product descriptions, & campaign launches. Click on some of my storytelling below:

Product Copy


Kola Goodies:

Newsletter Copy


Blog Copy

Kola Goodies:

Kulfi Beauty:

I was Kulfi’s inaugural Editor & Content Lead from 2020 to 2021. I wrote &/or edited 100+ stories on Bites blog and created the vision & editorial guidelines. These are select articles that I’ve written (view full Bites blog here).

Minori Beauty:

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