Portfolio

✨ I am a copywriter, content strategist, and brand consultant with 7+ years of experience working with DTC & small businesses. I help brands and people share their stories in emotionally resonant ways, while helping to build their ethos and convert community members into engaged customers.

What I do:

Website & Product → landing page, brand story, mission/values, web & physical product copy, packaging proofreading → experience with Shopify
Klaviyo Marketing Emails → writing & editing copy, design/ formatting, CRM → incl. key flows, product launches, & sale campaigns
Blog & Editorial → writing & editing copy, blog & editorial management, content strategy → experience with Substack, Shopify, & WordPress
Social media → captions, Reel scripts, carousel posts, social media management, some video editing (CapCut & Edits) → experience with Instagram & LinkedIn

💫 Other DTC experiences that influence my work: customer service, public relations & pitching, growth strategy, brand strategy, building marketing foundation for small businesses and Meta ads

✉️ Get in touch with me at: by.samiabbasi@gmail.com

Who I’ve worked with:

Kulfi Beauty • Ghlee • Kola Goodies • Gedera & Co • Herbs & Kettles • Surmeyi • Devi • Noori The Label • PODI life • Jazba Collective • Saeyri • SuperTaster (forthcoming) • Marcy Whitebook, PhD • Devaki D. Devi

Brand Story

Gedera & Co:

I created Gedera & Co.’s brand story and web copy, including the About Us page, Founder Story page, and Sustainability/Values pages (2023 – 2024).

Noori The Label:

Noori’s updated brand statement was featured on British Vogue, Sept. 2024 issue!

I revamped Noori’s About Page and Founder Story to highlight its intentional values and brand differentiation in the Indo-Western fusion-wear space (2023).

Kulfi Beauty:

I assisted Kulfi with its original About Page to capture its celebratory essence, playful tone, and focus on South Asian representation (2020).

Product

Herbs & Kettles:

I wrote the product copy for Herbs & Kettles’s Chai Club subscription and Chai Tasting Experience box (2026).

Ghlee:

I wrote the product copy for Ghlee’s ghee-based Muscle Recovery Balm — the first in their line of bodycare products (2024).

Gedera & Co:

I write and maintain the web product copy for Gedera & Co’s home cooking kit products: Sri Lankan Chicken Curry, Mum’s Fish Curry, and Lentil Curry and more (2023 – present).

Saeyri:

I wrote the collection thematic description & product copy for each piece of jewelry for Saeyri’s Tadka Collection and Milk & Cardamom Collection (2022).

Kola Goodies:

Kola Goodies’ Tea Latte line is now available at Whole Foods Market in 35 locations in the Bay Area & Northern California!

I assisted with the Masala Chai marketing launch copy, product positioning, and proofread & edited the product packaging. I also helped develop the product by giving tasting feedback (2023).

I wrote the product description and assisted with launch copy for Kola Goodies’ Oat Mylk Tea, as well as edited & proofread the product packaging (2022).

Blog & Substack

Herbs & Kettles:

I am the editorial manager for Herbs & Kettles’s Substack called The Quiet Pour. I ideate & strategize on stories with the founder Poorvi, edit and format Substack posts, and maintain the content calendar and website. I am also a contributing writer (2026).

Shape of Belonging: Interview with Manasvi Bhushan, Apr. 8, 2026

Devaki D. Devi:

I am the blog editor, website manager, and designer for writer Devaki D. Devi, who is a chronically ill Indian-American writer, journalist and disability advocate (2026).

Kulfi Beauty:

Kulfi’s Bites blog was highlighted on Vogue, Allure, Zoe Report, Forbes, and other prestigious outlets as a platform for celebrating self-expression.

As an early team member at Kulfi (2020-2021), I wrote &/or edited 100+ stories on Kulfi Bites, featuring 60+ South Asian creatives and managing 25 contributing writers. Below are select piecees that I’ve written.