About

I’m Samia (she/her), a Bay Area-based writer, listener, & tea appreciator. ✨

I believe that the stories closest to your heart are the ones that resonate with people the most.

As a copywriter & brand consultant, I help businesses capture their stories and products in engaging, atmospheric language.

I’ve been writing on my blog since 2019 — you can catch up on my liminal thoughts & curiosities here!

I studied English (Creative Writing emph.) at Mills College, a historically women’s college that was in Oakland, CA. I got my start in the DTC copywriting world as an early team member at Kulfi Beauty, a South Asian-American beauty brand at Sephora. Since 2022, I’ve worked with culturally-rooted and women-owned DTC businesses, helping to tell their vibrant stories in all kinds of digital copy.

Highlights 💫:

1. My senior thesis in college was 45 pgs. of a YA novel. The premise: A Muslim-Indian girl named Mina inherits mystical dream-related powers (ask me about it!). ☁️

2. I interned at Avalon Travel Publishing, and it is surreal to see my name in the credits of a book (search “Samia Abbasi Moon books” on Google Books). 📚

3. I’ve interviewed 40+ people — from Gen Z content creators, to prestigious chefs — receiving comments from interviewees such as: “Samia’s warmth made me feel so safe.” 🥰

4. My skin tone + undertone was the blueprint for Kulfi’s best-selling Main Match Concealer shade in Coco Crush. Check it out on Sephora here! 🍦

5. I’ve gotten to work with two South Asian women-owned chai businesses: Kola Goodies (2022-2025) and Herbs & Kettles (2025-present). As a long-time tea lover, what a dream come true! 🫖

Social Media 💌:

LinkedIn: Samia Abbasi
Instagram: @by.samiabbasi
Twitter: @by_samiabbasi