Portfolio

✨ I am a copywriter, content strategist, and brand consultant with 6+ years of experience working with DTC businesses. I help people and brands share their stories in emotionally resonant ways, while helping to build their virtual communities and ethos.

What I do:

  • Blog and Substack posts → incl. site management
  • Klaviyo marketing emails → incl. formatting & design
  • Web copy → brand story, mission/values, & product copy
  • Social media → captions, Reel scripts, carousel posts, experience with Instagram management and some video editing

✉️ Get in touch with me at: by.samiabbasi@gmail.com

Who I’ve worked with:

Kulfi Beauty • Kola Goodies • Ghlee • Gedera & Co • PODI life • Herbs & Kettles • Surmeyi • Saeyri • Devi • Noori The Label • Jazba Collective

Brand Story

Gedera & Co:

I created Gedera & Co.’s brand story and web copy, including the About Us page, Founder Story page, and Sustainability/Values pages, highlighting a fun tone and dinner party atmosphere (2023 – 2024).

Noori The Label:

Noori’s updated brand statement was featured on British Vogue, Sept. 2024 issue!

I revamped Noori’s About Page and Founder Story to highlight its intentional values and brand differentiation in the Indo-Western fusion-wear space (2023).

Kulfi Beauty:

I assisted Kulfi with its original About Page to capture its celebratory essence, playful tone, and focus on South Asian representation (2020).

Product Web Copy

Ghlee:

I wrote the product copy for Ghlee’s ghee-based Muscle Recovery Balm — the first in their line of bodycare products (2024).

Gedera & Co:

I wrote the whole web product copy for Gedera & Co’s home cooking kit products: Sri Lankan Chicken Curry, Mum’s Fish Curry, and Lentil Curry and more (2023 – 2024).

Saeyri:

I wrote the collection thematic description & product copy for each piece of jewelry for Saeyri’s Tadka Collection and Milk & Cardamom Collection (2022).

Kola Goodies:

Kola Goodies’ Tea Latte line is now available at Whole Foods Market in 35 locations in the Bay Area & Northern California!

I assisted with the Masala Chai marketing launch copy, product positioning, and proofread & edited the product packaging. I also helped develop the product by giving tasting feedback (2023).

I wrote the product description and assisted with launch copy for Kola Goodies’ Oat Mylk Tea, as well as edited & proofread the product packaging (2022).

Blog

Ghlee:

Gedera & Co:

Kola Goodies:

Kulfi Beauty:

Kulfi’s Bites blog was highlighted on Vogue, Allure, Zoe Report, Forbes, and other prestigious outlets as a platform for celebrating self-expression.

As an early team member at Kulfi, I wrote &/or edited 100+ stories on Kulfi Bites, featuring 60+ South Asian creatives and managing 25 contributing writers. Below are select articles that I’ve written and you can view the full blog for more here.

Minori Beauty:

Email

* asterisk = I created the graphic design, in addition to writing the copy

Gedera & Co:

Surmeyi:

Kola Goodies:

Saeyri:

Social Media

Gedera & Co:

The Jazba Collective:

Kola Goodies:

Kulfi Beauty:

Public Relations (PR)

Kola Goodies:

Press Releases I’ve Written:
Media Placements I Facilitated with Writers, Editors, & Producers:

Magazine Bylines

These Bay Area Cafes Have You Set for Ramadan in Eater SF; Feb. 28, 2025

Featured or Mentioned In

Prose-Poetry