Portfolio

✨ I am a copywriter, content strategist, and brand consultant with 6 years of experience working with DTC businesses. Through storytelling, I help brands articulate their atmospheres and what makes them special, while building their virtual communities and ethos.

I write all kinds of copy, including:

Engaging Shopify
blog posts
Founder blog posts & interviews
Klaviyo emails (& formatting)

Brand story, website,
& product copy
Social media copy, incl. Reels & TikTok scripts
Campaign launches & product press releases

✉️ Get in touch with me at: by.samiabbasi@gmail.com

✨ I’m proud to have worked with South Asian and women founders and help them tell the stories that are close to their hearts.

I’ve worked with culturally-rooted businesses, like:

Kulfi Beauty

Ghlee

Kola Goodies

Gedera & Co.

Herbs & Kettles

Surmeyi

Noori The Label

Jazba Collective

PODI Life

Saeyri

🔗 Click on some of my storytelling below!

Magazine Bylines

These Bay Area Cafes Have You Set for Ramadan in Eater SF; Feb. 28, 2025

Brand Story Copy

Gedera & Co:

I created Gedera & Co.’s brand story and web copy, including the About Us page, Founder Story page, and Sustainability/Values pages, highlighting a fun tone and dinner party atmosphere (2023 – 2024).

Noori The Label:

Noori’s updated brand statement was featured on British Vogue, Sept. 2024 issue!

I revamped Noori’s About Page and Founder Story to highlight its intentional values and brand differentiation in the Indo-Western fusion-wear space (2023).

PODI life:

I worked on PODI life’s brand strategy revamp, highlighting brand differentiation and their unique perspective as a South Indian pantry brand (2022).

Kulfi Beauty:

I assisted Kulfi with its original About Page to capture its celebratory essence, playful tone, and focus on South Asian representation (2020).

Product Web Copy

Ghlee:

I wrote the product copy for Ghlee’s ghee-based Muscle Recovery Balm — the first in their line of bodycare products (2024).

Gedera & Co:

I wrote the whole web product copy for Gedera & Co’s home cooking kit products: Sri Lankan Chicken Curry, Mum’s Fish Curry, and Lentil Curry and more (2023 – 2024).

Saeyri:

I wrote the collection thematic description & product copy for each piece of jewelry for Saeyri’s Tadka Collection and Milk & Cardamom Collection (2022).

Kola Goodies:

Kola Goodies’ Tea Latte line is now available at Whole Foods Market in 35 locations in the Bay Area & Northern California!

I assisted with the product description and created the PR positioning for Kola Goodies’ first limited edition Holiday Tea Tin (2023).

I assisted with the Masala Chai marketing launch copy, product positioning, and proofread & edited the product packaging. I also helped develop the product by giving tasting feedback (2023).

I wrote the product description and assisted with launch copy for Kola Goodies’ Oat Mylk Tea, as well as edited & proofread the product packaging (2022).

Blog Copy

Kulfi Beauty:

Kulfi’s Bites blog was highlighted on Vogue, Allure, Zoe Report, Forbes, and other prestigious outlets as a platform for celebrating self-expression.

As an early team member at Kulfi, I wrote &/or edited 100+ stories on Kulfi Bites, featuring 60+ South Asian creatives and managing 25 contributing writers. Below are select articles that I’ve written and you can view the full blog for more here.