About

I’m Samia (she/her), a Bay Area-based writer, listener, & tea enthusiast. ✨

I believe that the stories closest to your heart are the ones that resonate with people the most.

As a copywriter & brand consultant, I help businesses capture their stories and products in engaging, atmospheric language.

I’ve been writing on my blog since 2019 — you can catch up on my liminal thoughts & curiosities here!

My pathway has allowed me to do what I love: Storytelling & Community-building.

I studied English (Creative Writing emph.) at Mills College, a historically women’s college that was in Oakland, CA, where I planned events & provided peer support for the Asian & Muslim communities and residential students. Soon after college, I was the Editor & Content Lead at Kulfi Beauty, a South Asian beauty brand at Sephora. I created Kulfi’s editorial platform Bites, helping to foster their early community & ethos.

Now, I work with culturally-rooted and women-owned DTC businesses, helping to tell their vibrant stories in all kinds of digital copy. I also co-founded a delightful creative community with two of my besties, Renuka & Farial, called Fennel Seed Co.

Other unique South Asian + community-driven experiences I’ve been part of: The 1947 Partition Archive; Bay Area Solidarity Summer (2020 cohort); South Asians for Black Lives; and South Asian Reading Challenge.

Highlights 💫:

1. My senior thesis in college was 45 pgs. of a YA novel. The premise: A Muslim-Indian girl named Mina inherits mystical dream-related powers (ask me about it!) ☁️

2. I interned at Avalon Travel Publishing, and it is surreal to see my name in the credits of a book (search “Samia Abbasi Moon books” on Google Books) 📚

3. I’ve interviewed 40+ people — from Gen Z TikTokers, to prestigious chefs — receiving comments from interviewees such as: “Samia’s warmth made me feel so safe.” 🥰

4. My skin tone + undertone was the blueprint for Kulfi’s best-selling Main Match Concealer shade in Coco Crush (check it out on Sephora here!) 🍦

5. I work with a cool brand called Kola Goodies that makes tea latte blends (a dream come true!) and got to help them launch their Oat Milk Tea Latte and develop their Masala Chai Latte. 🌱

Social Media 💌:

Instagram: @by.samiabbasi
Twitter: @by_samiabbasi