I believe in the power of specific & relatable storytelling to build community for your brand and cut through the pressure of social media. I have had the honor of working with emerging, South Asian women-led, D2C businesses.

As a content strategist, editor, & copywriter, I work on all types of storytelling: editorial platforms + brand blogs, newsletters, ‘About Page’ + branding, founder stories, TikTok/Reel scripts, product descriptions, & campaign launches.

Product Copy


I wrote the collection thematic description & product copy for each piece of jewelry for Saeyri’s Tadka Collection and Milk & Cardamom Collection.

Kola Goodies:

I wrote the product description for Kola Goodies’ Sri Lankan Oat Mylk Tea Latte and assisted with the Tea Latte Holiday Box packaging & insert copy.

Newsletter Copy


Blog Copy

Kola Goodies:

Kulfi Beauty:

I was Kulfi’s inaugural editor & content lead from 2020 to 2021. I wrote &/or edited over 80 stories on Bites blog and created the vision & editorial guidelines. Here are a select few that I’ve written below and you can view the full Bites blog here.

Minori Beauty:

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