I believe in the power of specific & relatable storytelling to infuse new layers into a brand’s story to connect with new community members and cut through the noise & pressure of social media marketing. I have had the honor of working with emerging, South Asian women-led, culturally-rooted, D2C businesses across these industries: beauty, jewelry, spice blends, wellness beverages.

As a content strategist, editor, & copywriter, I work on all types of storytelling: editorial platforms + brand blogs, TikTok/Reel scripts, newsletters, brand + founder stories, product descriptions, & campaign launches.

Product Copy


I wrote the collection thematic description & product copy for each piece of jewelry for Saeyri’s Tadka Collection and Milk & Cardamom Collection.

Kola Goodies:

I wrote the product description for Kola Goodies’ Sri Lankan Oat Mylk Tea Latte and assisted with the Tea Latte Holiday Box packaging & insert copy.

Blog Copy

Kola Goodies:

Kulfi Beauty:

Minori Beauty:

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